The Spring Agency Blog

Are you famous enough to be verified?

That is how Twitter is approaching their Verified Accounts beta test.

Based on the content on their site, they are hand selecting “well-known accounts that have had problems with impersonation or identity confusion” which means 99% of us do not even come close to needing verification.

Businesses can submit for verification but Twitter is not opening it up at this time.

There needs to be some clarification for the vanity URLs that Facebook is going to allow starting tomorrow.

Unless you already have an existing fanpage as of May 31st with at least 1000 fans, you will not be able to create a username for your page.

Again, you need at least 1000 fans on your page if you want to create a username. This means that just because you want to secure your url for your brand, you will not be able to do so unless you were already on Facebook as an active marketer.

I can see how this is going to confuse, frustrate, and baffle many people out there because they will not take the time to read the FAQ and wonder why they can’t create a url on Facebook.

Also note that this is for your Page on Facebook, not your personal profile.

In either case, once you set the name, you cannot change it so choose carefully.

Refer to this page for more information: http://www.facebook.com/note.php?note_id=91106469821&ref=blog

The Spring Agency 2.0 is coming soon… great minds are toiling away at creating brilliance.

Looking forward to the Web 2.0 Conference next week. Let’s meet up!

Looking for new space… Always an exciting endeavor.

Wiki of Social Media Marketing examples: http://wiki.beingpeterkim.com/

Has social media changed the agency business model? I think it has and will continue to do so. We have to adapt to the new client needs.

I’ve been thinking about what social media means to those of you out there looking at this buzzword and wondering how you can be a part of it. Guess what? You already are and have been for a long time. In fact, maybe even since Al Gore invented the information super highway. 

Social media is all about conversations… conversations that are enabled via the internet. There is very little that we do now on the internet that isn’t part of a conversation. Whether we are just listening in or are actively involved in a conversation, the internet is about conversations. Ideally, this is a 2-way conversation but even a static corporate webpage is a conversation, albeit 1-way. Why did MySpace grow so quickly? Because it aggregated an audience that had a lot to say and listen to. Same with Friendster, Facebook, Ning, LinkedIn, and on and on.

We were so accustomed to 1-way conversations that once we realized the possibility of 2-way or multi-way conversations, our behaviors changed forever and our desire for a richer, relevant conversation became insatiable. Its like Audrey from the Little Shop of Horrors screaming “Feed me, Seymour, feed me!”

Whether you blog, tweeet, instant message, write a wiki, join a community, subscribe to a RSS feed, share a photo, etc., you are part of a conversation regarding a subject that is relevant to you.

Social Media = Relevant Conversations = The New Internet

Have we forgotten the value of an IDEA? Has technology shifted our focus towards tactics vs strategy? No vision = no impact Go THINK!

Start with an IDEA, develop a CONTENT strategy, decide on the MEDIA, design VISUALS, and deploy a CAMPAIGN… simple as that.