The Spring Agency Blog » Digital Marketing http://blog.thespringagency.com We speak digital with a human voice. (sm) Fri, 12 Jun 2009 21:06:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Social Media = Relevant Conversations http://blog.thespringagency.com/2009/03/11/social-media-is-the-new-internet/ http://blog.thespringagency.com/2009/03/11/social-media-is-the-new-internet/#comments Wed, 11 Mar 2009 18:58:05 +0000 Alex Kim http://blog.thespringagency.com/?p=63 I’ve been thinking about what social media means to those of you out there looking at this buzzword and wondering how you can be a part of it. Guess what? You already are and have been for a long time. In fact, maybe even since Al Gore invented the information super highway. 

Social media is all about conversations… conversations that are enabled via the internet. There is very little that we do now on the internet that isn’t part of a conversation. Whether we are just listening in or are actively involved in a conversation, the internet is about conversations. Ideally, this is a 2-way conversation but even a static corporate webpage is a conversation, albeit 1-way. Why did MySpace grow so quickly? Because it aggregated an audience that had a lot to say and listen to. Same with Friendster, Facebook, Ning, LinkedIn, and on and on.

We were so accustomed to 1-way conversations that once we realized the possibility of 2-way or multi-way conversations, our behaviors changed forever and our desire for a richer, relevant conversation became insatiable. Its like Audrey from the Little Shop of Horrors screaming “Feed me, Seymour, feed me!”

Whether you blog, tweeet, instant message, write a wiki, join a community, subscribe to a RSS feed, share a photo, etc., you are part of a conversation regarding a subject that is relevant to you.

Social Media = Relevant Conversations = The New Internet

]]> http://blog.thespringagency.com/2009/03/11/social-media-is-the-new-internet/feed/ 0 Have we forgotten the value of… http://blog.thespringagency.com/2009/03/10/have-we-forgotten-the-value-of/ http://blog.thespringagency.com/2009/03/10/have-we-forgotten-the-value-of/#comments Wed, 11 Mar 2009 02:48:05 +0000 Alex Kim http://blog.thespringagency.com/2009/03/10/have-we-forgotten-the-value-of/ Have we forgotten the value of an IDEA? Has technology shifted our focus towards tactics vs strategy? No vision = no impact Go THINK!

]]> http://blog.thespringagency.com/2009/03/10/have-we-forgotten-the-value-of/feed/ 0 Start with an IDEA, develop a … http://blog.thespringagency.com/2009/03/10/start-with-an-idea-develop-a/ http://blog.thespringagency.com/2009/03/10/start-with-an-idea-develop-a/#comments Wed, 11 Mar 2009 02:41:44 +0000 Alex Kim http://blog.thespringagency.com/2009/03/10/start-with-an-idea-develop-a/ Start with an IDEA, develop a CONTENT strategy, decide on the MEDIA, design VISUALS, and deploy a CAMPAIGN… simple as that.

]]> http://blog.thespringagency.com/2009/03/10/start-with-an-idea-develop-a/feed/ 0 Technorati releases the Technorati Attention Index http://blog.thespringagency.com/2009/03/09/technorati-releases-the-technorati-attention-index/ http://blog.thespringagency.com/2009/03/09/technorati-releases-the-technorati-attention-index/#comments Tue, 10 Mar 2009 07:08:56 +0000 Alex Kim http://blog.thespringagency.com/?p=51 Technorati has released a list of the top 50 non-blog media sites that have the most links to the site, thus confirming their popularity. 

This is a great list for clients to review and insert into their seo strategy. Are there articles related to your company on these sites? If so, are you posting them onto your corporate blog? Or personal blog? Why not? 

Check the list and be proactive with your personal and corporate brand.

1. YouTube
2. New York Times
3. BBC News
4. CNN.com
5. MSN
6. guardian.co.uk
7. Washington Post
8. Yahoo! News
9. Reuters
10. Los Angeles Times
11. Telegraph.co.uk
12. MSNBC
13. The Wall Street Journal
14. Time
15. Wired
16. USA Today
17. boston.com
18. FOX News
19. Daily Mail
20. ESPN
21. CBS News
22. Financial Times
23. Forbes
24. San Francisco Chronicle
25. Chicago Tribune
26. The White House
27. New York Post
28. New York Daily News
29. International Herald Tribune
30. PBS
31. Salon.com
32. BusinessWeek
33. Slate
34. Newsweek
35. New York Magazine
36. Economist.com
37. CBC.ca
38. San Francisco Examiner
39. MarketWatch
40. Chicago Sun-Times
41. US News & World Report
42. Houston Chronicle
43 Yahoo! Sports
44. Entertainment Weekly
45. Seattle Times
46. E! Online
47. People
48. Science Daily
49. Style.com
50. The Christian Science Monitor

Read the full article here.

]]> http://blog.thespringagency.com/2009/03/09/technorati-releases-the-technorati-attention-index/feed/ 0 Great article on measuring soc… http://blog.thespringagency.com/2009/03/05/great-article-on-measuring-soc/ http://blog.thespringagency.com/2009/03/05/great-article-on-measuring-soc/#comments Fri, 06 Mar 2009 03:29:59 +0000 Alex Kim http://blog.thespringagency.com/2009/03/05/great-article-on-measuring-soc/ Great article on measuring social media success: http://tinyurl.com/dlputc

]]> http://blog.thespringagency.com/2009/03/05/great-article-on-measuring-soc/feed/ 0 Top priorities for CMOs and senior marketers for 2009 http://blog.thespringagency.com/2009/03/05/top-priorities-for-cmos-and-senior-marketers-for-2009/ http://blog.thespringagency.com/2009/03/05/top-priorities-for-cmos-and-senior-marketers-for-2009/#comments Thu, 05 Mar 2009 18:37:24 +0000 Alex Kim http://blog.thespringagency.com/?p=43 From the Verse Group and Jupiter Research survey:

The following are the top priorities CMOs and senior marketers have for 2009:
1. Achieving measurable ROI on marketing efforts.
2. Developing marketing programs that integrate online and traditional media.
3. Translating brand experience across different touchpoints.
4. Cutting marketing budgets without cutting performance.
5. Optimizing portfolio of brands.

Read the full article here.

]]> http://blog.thespringagency.com/2009/03/05/top-priorities-for-cmos-and-senior-marketers-for-2009/feed/ 0 RT @alexkim Traditional brandi… http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/ http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/#comments Thu, 05 Mar 2009 18:00:58 +0000 Alex Kim http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/ RT @alexkim Traditional branding is broken, so say the CMO’s. Go online I say. http://tinyurl.com/bfmol5

]]> http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/feed/ 0 “The website is done, how come there is no traffic?” http://blog.thespringagency.com/2009/03/04/the-website-is-done-how-come-there-is-no-traffic/ http://blog.thespringagency.com/2009/03/04/the-website-is-done-how-come-there-is-no-traffic/#comments Thu, 05 Mar 2009 06:25:20 +0000 Alex Kim http://blog.thespringagency.com/?p=24 These are the words that I keep hearing while networking and talking to clients. It boggles my mind that people still think that “If you build it, they will come.”
Not the case for websites or blogs or any other web property unless you have a strategy in place to generate traffic.

As simple as this sounds, this is still a valid point to make when we, as digital marketers and professionals, are educating our clients on the whole process of creating their online presence.

If you are a website owner, the idea of “If you build it, they will come” does not apply to you. You have to notify and entice users to come to you via marketing, great content, good entertainment, interesting conversations, and so on and so forth.

Once you’ve generated enough traffic, then, the idea of “If you build it, they will come” can apply when talking to potential advertisers for the website since you’ve demonstrated the value of your website by having enough traffic to warrant some advertisers or sponsors.

Any questions?

]]> http://blog.thespringagency.com/2009/03/04/the-website-is-done-how-come-there-is-no-traffic/feed/ 0 Great SEO ranking tool from Hu… http://blog.thespringagency.com/2009/03/04/great-seo-ranking-tool-from-hu/ http://blog.thespringagency.com/2009/03/04/great-seo-ranking-tool-from-hu/#comments Thu, 05 Mar 2009 06:13:31 +0000 Alex Kim http://blog.thespringagency.com/2009/03/04/great-seo-ranking-tool-from-hu/ Great SEO ranking tool from Hubspot: http://website.grader.com/

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