Mar 5, 2009 0
Top priorities for CMOs and senior marketers for 2009
From the Verse Group and Jupiter Research survey:
The following are the top priorities CMOs and senior marketers have for 2009:
1. Achieving measurable ROI on marketing efforts.
2. Developing marketing programs that integrate online and traditional media.
3. Translating brand experience across different touchpoints.
4. Cutting marketing budgets without cutting performance.
5. Optimizing portfolio of brands.
Read the full article here.
