The Spring Agency Blog » branding http://blog.thespringagency.com We speak digital with a human voice. (sm) Fri, 12 Jun 2009 21:06:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Top priorities for CMOs and senior marketers for 2009 http://blog.thespringagency.com/2009/03/05/top-priorities-for-cmos-and-senior-marketers-for-2009/ http://blog.thespringagency.com/2009/03/05/top-priorities-for-cmos-and-senior-marketers-for-2009/#comments Thu, 05 Mar 2009 18:37:24 +0000 Alex Kim http://blog.thespringagency.com/?p=43 From the Verse Group and Jupiter Research survey:

The following are the top priorities CMOs and senior marketers have for 2009:
1. Achieving measurable ROI on marketing efforts.
2. Developing marketing programs that integrate online and traditional media.
3. Translating brand experience across different touchpoints.
4. Cutting marketing budgets without cutting performance.
5. Optimizing portfolio of brands.

Read the full article here.

]]> http://blog.thespringagency.com/2009/03/05/top-priorities-for-cmos-and-senior-marketers-for-2009/feed/ 0 RT @alexkim Traditional brandi… http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/ http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/#comments Thu, 05 Mar 2009 18:00:58 +0000 Alex Kim http://blog.thespringagency.com/2009/03/05/rt-alexkim-traditional-brandi/ RT @alexkim Traditional branding is broken, so say the CMO’s. Go online I say. http://tinyurl.com/bfmol5

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