Jun 11, 2009 1
Facebook Usernames for Brands
There needs to be some clarification for the vanity URLs that Facebook is going to allow starting tomorrow.
Unless you already have an existing fanpage as of May 31st with at least 1000 fans, you will not be able to create a username for your page.
Again, you need at least 1000 fans on your page if you want to create a username. This means that just because you want to secure your url for your brand, you will not be able to do so unless you were already on Facebook as an active marketer.
I can see how this is going to confuse, frustrate, and baffle many people out there because they will not take the time to read the FAQ and wonder why they can’t create a url on Facebook.
Also note that this is for your Page on Facebook, not your personal profile.
In either case, once you set the name, you cannot change it so choose carefully.
Refer to this page for more information: http://www.facebook.com/note.php?note_id=91106469821&ref=blog
