The Spring Agency Blog » oscars http://blog.thespringagency.com We speak digital with a human voice. (sm) Fri, 12 Jun 2009 21:06:01 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Twitter and the Oscars http://blog.thespringagency.com/2009/02/23/twitter-and-the-oscars/ http://blog.thespringagency.com/2009/02/23/twitter-and-the-oscars/#comments Mon, 23 Feb 2009 23:49:39 +0000 Alex Kim http://blog.thespringagency.com/?p=5 Twitter, once again, was in the forefront of a major offline event, in this case, the Oscars.
Just as Hollywood demonstrated how international it has become this year, it also demonstrated how much the online world is now a part of the Oscars.

One of the better uses of Twitter for the Oscars was the widget from Glam, women’s publisher and advertising network.
Glam came up with a social media campaign that actually monitized the use of Twitter by editing the streams and providing moderation for the sponsoring brand.

Read the full article here.

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