“The website is done, how come there is no traffic?”

Alex Kim — Thu, 05 Mar 2009 06:25:20 +0000

These are the words that I keep hearing while networking and talking to clients. It boggles my mind that people still think that “If you build it, they will come.”
Not the case for websites or blogs or any other web property unless you have a strategy in place to generate traffic.

As simple as this sounds, this is still a valid point to make when we, as digital marketers and professionals, are educating our clients on the whole process of creating their online presence.

If you are a website owner, the idea of “If you build it, they will come” does not apply to you. You have to notify and entice users to come to you via marketing, great content, good entertainment, interesting conversations, and so on and so forth.

Once you’ve generated enough traffic, then, the idea of “If you build it, they will come” can apply when talking to potential advertisers for the website since you’ve demonstrated the value of your website by having enough traffic to warrant some advertisers or sponsors.

Any questions?

The Spring Agency Blog » process

“The website is done, how come there is no traffic?”